Rediscover the Grooming Ritual

In a world of noise, the act of grooming is one of few remaining personal rituals.

At Lupus Rex (Latin for Wolf King), we draw on ancient instincts — strength, self-respect, and stillness — crafting products that connect man to earth and routine to meaning.

Our handcrafted Australian shaving tools and natural soaps are born from stone, steel, salt, and spirit — tools of clarity for the modern warrior.

Explore The Story

Grooming Grounded in Nature

We use nature’s finest — from mineral-rich salts and clays to timber and stone.

Every product is an invitation to slow down, breathe deeply, and connect.

This isn’t just grooming. This is your moment of reflection, your time to immerse yourself in the scent and feel of natural materials.

Crafted for the Senses

The Journey Begins Here


Your tools await — forged in earth, guided by instinct, and built to last.

Whether you're discovering your first straight razor or completing your ritual set, you're not just buying grooming gear — you're claiming a legacy.

Build Your Ritual