Per Ritum Paratus
By Ritual - Prepared
when preparation was unhurried, craft was respected, and the day was started with preparation.
Handcrafted to return the morning to focus, control, and readiness.
This is not routine or a chore
This is ritual.
Rediscover the Grooming Ritual
In a world that moves too fast, grooming remains one of the few moments that still belongs to you.
Lupus Rex — Latin for Wolf King — is built on instinct: strength, self-respect, and stillness. We create Australian-made grooming tools and formulations that turn routine into ritual, and preparation into presence.
Forged from steel, shaped by hand, and made to be used daily, our shaving tools and soaps are designed to bring clarity to the morning — and carry it forward.
Grooming Grounded in Nature
We work with natural materials — mineral salts, clays, timber, and stone — chosen for their function as much as their feel.
Each product is designed to slow the hand and steady the mind, turning routine into something deliberate.
This is not indulgence.
It is a moment of quiet before the day begins.
The Journey Begins Here
Your tools await — forged in earth, guided by instinct, and built to last.
Whether you're discovering your first straight razor or completing your ritual set, you're not just buying grooming gear — you're claiming a legacy.
Gillette Mach 3 Razor - Mangroves
